Creating an online store is a strategic decision for any business looking to expand its digital presence. Since the global shift to e-commerce following the 2020 pandemic, businesses that didn’t yet have an online presence realized its importance and took the leap. Today, having an e-commerce platform is a competitive advantage for any physical store.
With Ebasnet, setting up an online store is simple and efficient. Below, we outline the key steps to launch your store and explain why Ebasnet is the ideal solution for the job.
Key Factors to Consider Before Starting
Choosing the Right Domain Name
Your domain name is the web address customers will use to access your store. It’s essential that it is:
- Short and memorable: A brief name makes it easier for users to remember and share.
- Easy to spell and pronounce: Avoid complex terms or confusing spelling.
- Representative of your brand or product: It should reflect your business identity.
Expert Tip: Choose a unique domain and avoid hyphens, numbers, or special characters that could create confusion.
Web Hosting (Hosting)
Web hosting is the service that makes your store accessible online. Unlike platforms like WordPress, which require external hosting and plugin management, Ebasnet provides a fully integrated solution:
- Hosting included: No need for third-party hosting services.
- Automatic updates: The platform keeps your system up to date without manual intervention.
- Expert technical support: A specialized team is available to assist you at any time.
This seamless integration simplifies store management, allowing you to focus on what truly matters: selling your products.
Store Setup and Customization
With Ebasnet, setting up and personalizing your store is intuitive and requires no technical expertise:
- Customizable templates: Adapt your store’s design to match your brand identity.
- Effortless product catalogue management: Add, modify, and organize your products easily by categories and brands.
- Flexible pricing management: Set up different pricing levels and customer groups (B2C, B2B, or a combined model). You can also create discounts, promotions, and coupons.
- Integrated payment and shipping options: Offer multiple payment and shipping methods to enhance customer experience.
Unlike Shopify and other SaaS platforms, Ebasnet offers a fixed price model without taking commissions on sales. The only additional cost is related to payment processing fees, which depend on your bank (for card payments) or PayPal (if used as a payment gateway).
Additionally, Ebasnet provides a variety of modules and extra features, allowing businesses to customize their stores based on their unique needs.
Content Marketing: Blogging and Store Updates
For better search engine ranking (SEO), online stores must be regularly updated. That’s why every Ebasnet store includes an integrated blog, making it easy to:
- Publish articles and updates.
- Promote products and services.
- Share content across social media platforms.
This approach enables an effective omnichannel strategy, with the online store as the core, but extending far beyond it.
Legal Compliance and Security
Every e-commerce business must comply with relevant laws and regulations, which require legal documentation on the website. To ensure compliance, your store must include:
- Privacy Policy and Cookies Notice: Inform customers about data usage.
- General Terms of Sale: Clearly define purchase, shipping, and return policies.
Ebasnet provides ready-made legal templates for cookie policies and GDPR compliance.
For other legal texts (terms of sale, return policies, etc.), we recommend consulting your legal advisor to tailor them to your business. Once you have the documents, adding them to your store and making them accessible to customers is simple and intuitive.
Why Choose Ebasnet Over Other Platforms?
While platforms like WordPress or Shopify are widely used, Ebasnet offers distinct advantages:
- Easy management: No complex installations or plugin management required.
- All-in-One Tool: A wide range of features and modules for customization.
- Transparent pricing: No hidden fees or extra charges for basic features.
- Local support: A dedicated team of experts who understand both the technology and the Spanish market.
Moreover, Ebasnet is a multilingual web content management system (WCMS). While primarily designed for Spanish businesses, it can be adapted to different markets.