The UTM module allows you to use UTM codes to identify and track the origin of your website traffic. These codes are added to the end of URLs and make it easy to track sources, mediums, and marketing campaigns.

What is the UTM module for?

This module is designed for businesses that want to better understand where their visitors come from and which marketing actions generate the best results. With the UTM module enabled, it becomes very easy to identify the traffic source and the campaign that brought each user to your website.

Main features

• Campaign tracking: identify which campaigns generate the most visits and conversions.
• Source and medium tracking: analyze where traffic comes from (email, ads, social networks, etc.).
• Custom URL management: use links with UTM codes for accurate tracking.
• Performance analysis: evaluate the effectiveness of your digital marketing actions.
• Easy to use: manage and interpret data without technical complexity.

Benefits for your business

• Better decision-making: base your strategies on real, measurable data.
• Campaign optimization: identify what works best and improve performance.
• Greater marketing control: gain a clear view of the impact of each campaign.
• Efficiency: avoid investing in channels that do not deliver results.

Full control of web traffic

The UTM module is a key solution for analyzing and optimizing your digital marketing campaigns, allowing you to accurately identify the origin of traffic and improve the overall performance of your website.