The User Analytics module allows you to understand how clients interact with your website, what they need, and how they feel quickly and accurately. This tool provides key insights to optimize user experience and improve your business results.

What is this module used for?

It is designed for businesses that want to better understand their clients’ behavior on the website. It allows identifying the most visited pages, friction points, user preferences, and navigation patterns to make informed decisions.

Main features

• Behavior tracking: monitors clicks, scrolls, and user interactions with website content.
• Needs analysis: identifies what clients are looking for and which features they value most.
• Heatmaps and sessions: visually displays the most visited areas and how users navigate the site.
• Custom reports: generates reports with key data to improve digital strategy and conversion.
• Error and friction detection: locates points where users get stuck or abandon the purchase process.

Benefits for your project

• Improved customer experience: adjust the website according to actual user behavior and needs.
• Increased conversions: remove obstacles and optimize purchase paths to boost sales.
• Data-driven decisions: make strategic decisions using reliable insights about customer behavior.
• Efficiency and time saving: identify problems and opportunities without lengthy tests or assumptions.

Scalable and flexible solution

The User Analytics module adapts to any type of website and traffic volume, allowing your business to grow while continuously and securely gaining key insights about your clients.